Sears and KMart Adopt OpenID to Simplify Customer Registration and Login While Enhancing the Shopping Experience

Yesterday, Sears Holding Company (SHC) announced it has adopted OpenID technology, enabling website visitors to easily register and login at the MySears and MyKmart communities using existing accounts at Google, Facebook, MySpace, Twitter, Windows Live, and Yahoo!. This is exciting news for for online retailers and follows shortly after the OpenID Foundation hosted the [...]

Google and JanRain Release Support for the OpenID User Interface Extension

This morning, Google released an upgrade to their OpenID Provider to support the draft OpenID User Interface Extension along with JanRain who added support for it to their Relying Party service RPX. This means that Google users signing into sites like UserVoice (choose “Google” to see it in action) now have a much better [...]

An Update on the Retail Advisory Committee and Improving User Experience

The Retail Advisory Committee Last week representatives from the OpenID Foundation (Google, JanRain, NRI and Yahoo!) led a discussion about third-party authentication and user-centric identity with representatives from several online retailers. Topics included: Business case for OpenID and third-party authentication Best practices for online retailers leveraging OpenID Leveraging rich user data from third party identity providers Feedback from online retailers [...]